Clik here to view.
Don’t Leave Me! Reasons People "Unlike"&"Unsubscribe" from Email …
After pouring through reports, charts, graphs and tons of data in our Subscribers, Fans and Followers research series that surveys more than 1,500 consumers, I have concluded that people leave...
View ArticleClik here to view.
Using Reengagement to Drive Revenue and Deliverability in Email Marketing
Ah yes, the wonderful world of reengagement. It’s easy to think that once a subscriber provides you with their email address, they’re yours for life! But in reality, they could un-engage and start...
View ArticleEmail Marketing: 6 Tricks for Better Results | Inc.com
Email Marketing: 6 Tricks for Better Results | Inc.com. Goed artikel hier de essentie: Here are the six biggest things we have learned so far: Email more often … The vast majority of email marketing...
View ArticleClik here to view.
The 5 Proven Email Practices to Drive Revenue
Looking for a few quick email marketing wins? If you’re like most marketers, you’re constantly searching for a greater return on your email efforts. You need easy ways to: Gain email subscribers...
View ArticleClik here to view.
How to Create Better Experiences With Your Emails
What makes a good email newsletter? Is it the content? The design of the email itself? In reality, both of these elements need to be in top form in order for an email to be considered good; no one...
View ArticleClik here to view.
Make Your Sign-up Form Pop!
Growing you email list is a survival technique. About one third of your list will become inactive each year. So you better start promoting it! The great thing is that building a larger, engaged list of...
View ArticleClik here to view.
Remailing: It’s Like Printing Money!
Want to have an immediate impact on revenue? Remailing can do just that, however you want to be thoughtful and strategic when remailing. Let’s discuss some best practices tips that you need to...
View ArticleClik here to view.
SMS: The Power of On-Demand Marketing
When Seth Godin introduced the concept of permission marketing in 1999, it was a big idea: ask customers to accept marketing messages from you. Looking at the best uses of mobile, I believe we are at...
View ArticleClik here to view.
Tips to Bring Customers Back: Informational Messages
How can you drive brand engagement after someone buys from you? Try an informational message. An informational message is a great way for you to be helpful and provide value for your customers who just...
View ArticleSeth Godin’s ‘Permission Marketing’ Turns 15
Following is a reprint of an article by ExactTarget Marketing Cloud Vice President, Marketing Insights Jeffrey K. Rohrs. The post was originally published on Forbes. The date was May 6, 1999. “Livin’...
View Article
